Digital or new media can be categorized as paid, owned, and earned media, and includes everything on the internet, such as websites, blogs, ebooks, whitepapers, social media, videos, podcasts, and emails.
Keyword research is essential for on page optimization. Chances are you are naturally including keywords without realizing it simply by providing valuable content on a topic.
Once you have targeted a couple of valuable, relevant keywords, it is important to place them where they will have the most impact for humans and search engine crawlers indexing your content.
Whenever you upload a photo to your blog, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword.
When you mention another blogger or article in your blog post, include a link to the information you are referencing.
Include prominently placed RSS or Feed Subscription Buttons and offer viewers the ability to subscribe to your posts via email when possible.