However, there are elements that will always enable you to rank highly in Google, as well as increase your conversion rate. Before you implement the elements of SEO copywriting, remember that there are things that should come before on-page optimization.
That’s because if your content is useful and interesting, but it takes a long time for your page to load fully, your visitors will leave, because their attention span is short. They leave because of a bad user experience.
40% of people will abandon a web page if it takes more than 3 seconds to fully load. 47% of end users expect a web page
Your content may be valuable, but if your headline is mediocre, your click-through rate will be low.
Search engines also feed on fresh SEO content, which is why you must consistently update your site.
Before writing your content and again, before publishing it, use meta descriptions to help guide search engines.
This has the potential to make a huge impact on your company’s most important goals, like increasing your leads and sales.
But if you’re not convinced, keep reading to learn five of the biggest benefits of optimizing your site for search.